14k gold is the most commonly used gold for jewelry settings. It's composed of 58.3% gold and 41.7% alloy. Appearance: 14k gold has a yellow hue brighter than 10k gold, but not nearly as vibrant as 24k gold. Most of the time, 14 karat gold provides the best combination of a rich color, good durability and reasonable affordability. This type of gold is by far the most popular option for engagement rings and other fine jewelry, making up about 90% of gold jewelry sales in the United States.In addition to its lower price, 10K gold is slightly more durable than 14K gold. Because it's made from a smaller amount of pure gold and a larger amount of more durable alloy metals, this type of gold is more resistant to scratches, scuffs, dents, and other common damage.